Arguably, the easiest quick hits to promote your business will probably be to pay for advertising. Things like ads on social media, big flashy billboards, expensive commercials, and costly search engine marketing campaigns – all of these will help build awareness of your brand and attract new customers, BUT they can be incredibly hard on your wallet and typically require constant re-investment since they are short term tactics.
That’s why we can’t forget about organic promotion! Organic = free! And everyone loves free, right? Well… actually… let me correct myself. Organic = no financial cost $$. It does however mean you will need to put a lot of time and hard work into these tactics – but it’ll be worth it!
Some of the most popular organic tactics are:
Newsletters or direct emails to your network
Optimizing your website on search engines – using the right keywords, getting your business on Google, etc.
Using social media channels – Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat…and the list keeps growing all the time!
Blogs (like this one!)
Creating and posting videos to YouTube
The world of affiliate marketing and creating your own affiliate program
Now you typically won’t be able to do all of these things at once, especially if you’re a small business! So it’s best to develop a strategy for your promotional campaign. Things you should think about when writing any marketing strategy, organic or not:
Who is your audience? What’s their age range?
Public opinion research – how does your audience prefer to receive their information? Digital, non-digital? Are they on social media or do they prefer direct emails?
How many tools can you reasonably use? Where do your skills lie?
Breakdown the timing of your promotions – plan ahead!
How are you going to analyze and measure the success of the tactics you use? It’s always important to evaluate so you can know what works best for your business.
And quite a bit more! But always remember – your strategies should be comprehensive, detailed, and achievable!
I know that this all sounds a bit overwhelming but that’s why Virtual Assistant SK is here to help! Let us develop your marketing, advertising and communications strategies. We really are experts in these fields – so let us help you grow your business! If you’d like to meet with us, please book your free 30-minute consultation here.